What is it?

The Product Squad is DANKA’s continuity model: a dedicated team with accumulated knowledge of the product, the organization, and its operational processes. The squad works continuously on product evolution, enhancements, and new business requirements.

Rather than engaging in a new project every time a need arises, the squad operates with existing context. This reduces onboarding time, improves technical decision-making, and allows knowledge to compound over time rather than restarting from scratch with every initiative.

A product that evolves in a structured manner

A technical team with deep product knowledge

A working model that reduces friction between business and technology.

Who is it for?

Organizations with digital products already in production that require continuous evolution, teams seeking a stable long-term technology partner rather than project-by-project engagements, and products with recurring enhancement demands that benefit from accumulated context.

Cutting-edge tools
that drive performance

A dedicated team with accumulated knowledge of the product, the organization, and its operational processes

Dedicated team with the required roles: development, design, QA, and product management

Agreed monthly capacity with flexible prioritization based on business needs

Iterative delivery cycles with recurring releases and continuous review

Backlog management and collaborative prioritization with client stakeholders

Progress reviews, demonstrations, and monthly retrospectives

Up-to-date product documentation and technical decision records